Top 5 Horror Games on Android in the US: Q1 2023 Performance

The first quarter of 2023 saw notable activity in the horror games category on the Android platform in the United States. Below, we delve into the performance metrics of the top 5 horror games: Myths of Moonrise, Identity V, Mystery Matters, Silent Castle, and Dead by Daylight Mobile. This data is sourced from Sensor Tower, with further insights available on their platform.

Myths of Moonrise from StarFortune saw a steady increase in weekly revenue, peaking at approximately $166K in mid-March. Weekly downloads, however, showed a declining trend, starting from 11K at the beginning of January and dropping to around 6.2K by the end of March. Active users also saw a decrease, from 15.3K in late December to 12.8K by the end of the quarter.

Identity V by NetEase Games experienced fluctuations in weekly revenue, with a high of $77K at the end of January and a low of approximately $25.8K in mid-March. Downloads remained relatively stable, ranging between 1.1K and 1.4K throughout the quarter. Active users showed a slight decline from 20.1K in late December to 18.1K by the end of March.

Mystery Matters from Playrix, which launched in February, showed a promising start. Revenue increased from $2.1K in mid-February to about $34.6K by the end of March. Downloads peaked at 8.7K in late February but saw a dip to around 6.3K by the end of March. Active users showed an upward trend, starting at 3.1K in mid-February and reaching 8.6K by the end of March.

Silent Castle by BEP1C STUDIO saw a declining trend in both revenue and downloads. Weekly revenue started at $9.3K in late December and dropped to approximately $836 by the end of March. Downloads also decreased significantly, from 25K in late December to just over 1.1K by the end of the quarter. Active users followed a similar trend, decreasing from 70.5K in late December to 24.8K by the end of March.

Dead by Daylight Mobile from Behaviour Interactive, which launched in March, showed strong initial performance. The game generated $17.5K in weekly revenue by the end of March. Downloads started at 36.4K in mid-March and settled at 10.7K by the end of the month. Active users increased from 26.7K to 38.2K over the same period.

For more detailed insights into these trends, visit Sensor Tower.